I’m the founder of Mallon Marketing, with a history in Email Marketing, Content Creation & Social Media Marketing pursuing a bachelor’s degree in Commerce at UCD.Let's transform your challenges into triumphs and create a marketing journey that leaves a lasting impact on your customers.Ready to supercharge your email marketing?
Digital Marketing and Email Strategy Support
I've crafted three custom packages designed for your unique needs.Whether you're just after the essentials or a full-suite experience, let's find the perfect fit for your business.
A welcome flow is like a virtual greeting for new subscribers. When someone joins your email list, they receive a series of emails that introduce them to your brand, products, or services. It helps create a positive first impression and establishes a connection with the audience.
This flow targets individuals who added items to their online shopping cart but didn't complete the purchase. Automated emails are sent to remind them about the items left behind, encouraging them to finalise the purchase. It's a way to recover potential sales.
The thank you flow involves sending a series of emails to customers after they make a purchase. These emails express gratitude, provide order details, and sometimes offer additional information or exclusive deals. It aims to enhance customer satisfaction and potentially encourage future purchases.
An email campaign is a coordinated email with a specific goal. It could be promoting a product launch, announcing a sale, or delivering valuable content. Campaigns are often planned and scheduled in advance to engage with the audience and achieve a particular objective.
A/B split testing involves sending two variations (A and B) of an email to different segments of your audience to see which performs better. It helps identify the most effective elements, such as subject lines, images, or calls-to-action, by comparing the response rates of each version.
Pop-ups are small windows that appear on a website, usually asking visitors to subscribe or take a specific action. Pop-up optimisation involves refining the design, timing, and content of these pop-ups to maximised actions.
Advanced segments refer to dividing your email list into more specific groups based on various criteria like demographics, purchase history, or engagement level. This allows you to send highly targeted and personalised messages to different segments, increasing the relevance of your emails for each group.